TomTom expands citiEU partnership for traffic analytics and transport planning

The expanded agreement gives citiEU access to a broad portfolio of TomTom traffic and mapping products to support analytics and mobility solutions across Europe and the Middle East. It builds on a partnership dating to 2012.

Historical and live traffic data can support both transport planning and day-to-day monitoring. citiEU's portal turns real-time data into reports and alerts, but the announcement provides no measured evidence of better response times, network performance or planning outcomes.

TomTom has announced an expanded agreement with citiEU, a transport modelling and planning consultancy that has partnered with the company since 2012. The agreement covers TomTom Traffic Analytics, historical traffic volumes, live traffic services, map data and Maps APIs for solutions serving customers across Europe and the Middle East. Stated applications include traffic studies, emergency response, network resilience, route optimization and customer and market analysis. citiEU also describes its Intelligent Mobility Hub, an existing web portal that reads real-time TomTom data and automatically generates reports, alerts and analyses. The development extends an established relationship between a location-data supplier and a transport specialist, rather than introducing a new sensing technology. For public bodies and private operators, the intended value is translating traffic data into planning and operational tools. The announcement does not specify contract value, named deployments or measured improvements, leaving the scale and practical results of the expansion unproven.

Evidence supplied by GlobeNewswire (Europe) via finanznachrichten.de.